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Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
83% Of All Younger People Were Asked To Post A Review Recently
Of those asked, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually use them.
Although we now know why client reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo