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91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as recommendations from loved ones.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
89% Of Buyers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do a lot of individuals read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Business
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
83 Percent Of Clients Don't Trust Advertising
The conventional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a business's reputation doesn't affect simply the customers. Prospective team members also look at rankings and read reviews.
Source: Deloitte
The Majority Of People Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
72% Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista