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Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Typically, 142 million consumers check out Yelp each month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and great rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online ratings stats, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
If They Were Asked, 77% Of Consumers Would Post A Review
More than a 35% would post a review to educate others about their customer experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to post a review to help other people with their decision making process.
Source: Podium
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even consider working with a company they can't find viewpoints about.
Source: Statuslabs