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91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as recommendations from loved ones.
Source: Brightlocal
89% Of Consumers Prefer To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, people today prefer to read reviews on their mobile phones.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'very influential'.
To show the significance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
American Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall 2 out of 3 companies have good and exceptional rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo