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88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Buyers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, most people choose to read reviews on their smart phones.
Source: Statista
70 Percent Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as guidance from friends and family.
Source: Brightlocal
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
83% Of Clients Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
77% Of Clients Would Most Likely Post A Review If They Were Asked
More than a 35% would do it to advise others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to give a review to assist other individuals with their decision making process.
Source: Podium
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra