77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating really helps your overall rating.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large majority of customers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly select a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

89% Of Customers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably generally flourish, review sites help make sure of that.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation does not impact simply the clients. Potential employees also look at rankings and read reviews.

Source: Deloitte

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review data, a massive 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal