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53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the huge effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.
Although we now know why customer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Staying connected with your clients creates trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers honorably usually prosper, review sites help ensure of that.
Source: Statuslabs
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
The Average Review Length Has Become 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers