61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and outstanding ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the vast bulk of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that highlight the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers happy is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with an ideal five star score.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers have to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra