54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select an attorney or a doctor.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers check out Yelp monthly. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

89% Of Shoppers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their smart phones.

Source: Statista

Only 6% Of Customers Don't Trust Customer Reviews At All

According to consumer review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There's no way around it. Clients are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal