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89% Of Customers Browse A Businesses Replies To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two-thirds of businesses have excellent and awesome rankings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Most Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would submit a review to inform others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium
70 Percent Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista