54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

If A Company Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Clients do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have great and exceptional scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million customers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation does not impact just the consumers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

89% Of Individuals Prefer To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, people today choose to read reviews on their cell phones.

Source: Statista

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take notice of consumers' suggestions online.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista