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49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still require customer reviews. There is no skirting around it. Clients are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
Reviews Posted On Twitter Can Improve Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
89% Of Consumers Review A Companies Replies To Reviews
Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying decisions.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Considering that the large majority of consumers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal