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90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
15 Percent Of Users Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of potential customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two-thirds of businesses have good and exceptional ratings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.
Source: RevLocal
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
89% Of Consumers Choose To Read Reviews On Their Mobile Phones
Be it via an app or a mobile browser, most people choose to read reviews on their phones.
Source: Statista
95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Efficiently
Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday