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Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers happy is more crucial than ever.
57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked only for organizations with a perfect five star score.
Source: Brightlocal
70% Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Because the large bulk of customers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Since They Desire To Acquire A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.
Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
89% Of Buyers Choose To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of businesses have good and awesome rankings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.
Source: Brightlocal