70% Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Clients Might Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users explain your service or product, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect just the customers. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly usually prosper, review websites help make certain of that.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal