The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers check out Yelp each month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their mobile devices.

Source: Statista

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would post a review to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your product and services, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers