Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the large majority of consumers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation does not impact simply the customers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still require client reviews. There is no other way around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

95% Of Unhappy Clients Will Return To A Business If A Company Takes Care Of Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Grow Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews stay without a response. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

89% Of Clients Read A Businesses Responses To Reviews

Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal