64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of consumers' suggestions online.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

89% Of Customers Like To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, consumers choose to read reviews on their mobile phones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when consumers have to pick a solution provider.

Source: DemandGenReport