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Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your customers establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat consumers fairly typically succeed, review sites help make certain of that.
Source: Statuslabs
US Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Over Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses really use them.
Although we now know why customer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
95% Of Unhappy Consumers Will Return To A Business If A Company Takes Care Of Issues Rapidly And Efficiently
Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Because the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal