54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

70 Percent Of Customers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

American Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential customers are trying to find. Nearly a 3rd of consumers say written reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal