The Typical Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews remain without a response. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of businesses have excellent and outstanding rankings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take notice of clients' suggestions online.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as recommendations from loved ones.

Source: Brightlocal

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do the majority of shoppers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a physician.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really use them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal