91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

Just 6% Of Consumers Don't Rely On Client Reviews At All

According to customer review stats, a massive 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra