72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require consumer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Customers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a doctor or an attorney.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz