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64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible customers will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.
Source: Statuslabs
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Generally, 142 million consumers check out Yelp every month. If you have not declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential clients are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are useful and relevant.
Source: Fan and Fuel
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks