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The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
72% Of Clients Won't Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need client reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and great rankings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
15% Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible clients will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
83% Of Consumers Don't Trust Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to pay attention to consumers' recommendations online.
Source: Statuslabs
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well normally prosper, review websites help make certain of that.
Source: Statuslabs
83% Of All Young People Were Invited To Give A Review Recently
Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall score.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to consumer review stats, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews first.
Source: Statista