89% Of Consumers Like To Read Reviews On Their Mobile Devices

Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their mobile phones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and great ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers well typically flourish, review websites help make sure of that.

Source: Statuslabs