89% Of Individuals Want To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their phones.

Source: Statista

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation does not affect simply the clients. Prospective employees likewise look at scores and take a look at reviews.

Source: Deloitte

15% Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a doctor.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a third of consumers state composed reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a website can only presume when it comes to trust.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would submit a review to educate others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium