49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score really helps your overall score.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Shoppers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their phones.

Source: Statista

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

95% Of Unhappy Consumers Will Return To A Company If A Business Manages To Fix Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have great and outstanding scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal