United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as advice from friends and family.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of client reviews go on without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now know why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of businesses have great and awesome scores. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You