Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of clients' recommendations online.

Source: Statuslabs

Due To The Fact That They Want To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Go To Review Sites.

Users come due to the fact that they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Posted On Twitter Can Improve Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal