A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Google Accounts For 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as suggestions from loved ones.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews go on without a response. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not impact just the consumers. Potential employees likewise take a look at ratings and read reviews.

Source: Deloitte

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the vast majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers