Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and awesome rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Accounts For 57.5% Of All Reviews Around The World

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation does not affect simply the consumers. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective customers are looking for. Nearly a third of customers state written reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz