Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible clients will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would post a review to inform others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as recommendations from friends and family.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a response. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers develops trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

89% Of Consumers Like To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their cell phones.

Source: Statista

Reviews Shared On Twitter Can Improve Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores data, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal