72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require client reviews. There's no skirting around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

The Typical Review Length Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

70 Percent Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs