95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

United States Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

89% Of Customers Review A Businesses Responses To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to client review statistics, a massive 19 percent of customers always rely on online reviews and never a purchase without reading reviews first.

Source: Statista

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no skirting around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews remain without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 companies have great and awesome ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably typically flourish, review sites help ensure of that.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Staying connected with your consumers establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone