Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

USA Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Read A Companies Reactions To Reviews

Not only do most individuals read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, people choose to read reviews on their mobile phones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs