Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users explain your product or service, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly normally prosper, review websites help make sure of that.

Source: Statuslabs

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and good rankings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

The Majority Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores data, we discovered that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal