Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

89% Of Clients Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, most people prefer to read reviews on their phones.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

American Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very often'.

Source: Trust You

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95% Of Disappointed Consumers Will Return To A Business If A Business Takes Care Of Issues Quickly And Efficiently

Clients do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz