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When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are more willing to spend more cash with a company.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select an attorney or a doctor.
Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings stats, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of prospective clients won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone