Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did submit a review. Overall, companies have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Submit A Review

More than a 35% would post a review to advise others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly usually flourish, review sites help ensure of that.

Source: Statuslabs

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Deals With Issues Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as advice from family and friends.

Source: Brightlocal

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the vast bulk of customers check out reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal