Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Clients Review A Companies Replies To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Younger people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers honorably generally prosper, review sites help make certain of that.

Source: Statuslabs

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the huge majority of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and great rankings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews go on without a response. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc