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More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
Consumers Could Invest 31% More With A Business That Has Excellent Reviews
Focus on this statistic. The better other users describe your services or product, the more cash you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings statistics, we discovered that a business needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients
24% of US buyers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
30% Of Consumers Feel Positive About A Business Which Answers Online Reviews
Staying connected with your consumers establishes trust. Even something as basic as reacting to their comments and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
83% Of Clients Do Not Rely On Advertising
The conventional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads select to take note of customers' suggestions online.
Source: Statuslabs
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation doesn't impact simply the customers. Potential team members also look at ratings and read reviews.
Source: Deloitte
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as recommendations from loved ones.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When consumers need to pick a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a doctor or an attorney.
Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters