Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Over Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a perfect five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

82% Of Customers Visit Review Sites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Product Or Services.

Review sites are locations that people go to get the facts about a service, business or product . Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers well usually flourish, review websites help ensure of that.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, clients prefer to read reviews on their smart phones.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There is no other way around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Reviews Shared On Twitter Can Help Grow Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation doesn't impact simply the customers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte