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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Clients Like To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.
Source: Statista
Clients Could Spend 31% More With A Business That Has Great Reviews
Pay attention to this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the potential clients are searching for. Nearly a third of customers state composed reviews are the only function that makes them think the websites' reviews are useful and appropriate.
Source: Fan and Fuel
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Over Half Of Customers Aged 25-34 Gave Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
83% Of All Young Clients Were Asked To Post A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have outstanding and great scores. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats show the general appeal of a website can only go so far when it concerns trust.
Source: Review Trackers