89% Of Customers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, folks choose to read reviews on their smart phones.

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or an attorney.

Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias