Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews generally bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

83% Of All Younger People Were Asked To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp every month. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are trying to find. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation does not affect just the customers. Prospective team members also look at scores and read reviews.

Source: Deloitte

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal