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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score actually helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
74% Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings stats, we discovered that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a company's reputation doesn't impact just the consumers. Prospective employees also look at ratings and read reviews.
Source: Deloitte
89% Of Consumers Choose To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Considering that the large bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating stats show people value the opinion of peers more than any other content.
Source: Collective Bias
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to client review data, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista