70 Percent Of Customers Choose To Learn About A Business Via Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would do it to inform others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

89% Of Buyers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, folks choose to read reviews on their smart phones.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is among many that show the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.

Review websites are places that people go to get the truth about a business, service or item . Users come because they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista