82% Of Consumers Check Out Review Websites Due To The Fact That They Wish To Acquire A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Users come since they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers well typically prosper, review sites help make certain of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

More Than Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers