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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them a great experience.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Service
This stat is one of lots of that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.
57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5% Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers